TRANSPORTATION AND INDUSTRIAL DESIGN SERVICES
Our contribution to your product development plan can start at any stage. We believe the best way to begin is by keeping the end user in mind and understanding their needs. Whether you need help identifying your target customer, exploring a new idea, or require temporary assistance for an OEM studio project, we are here to lend a hand in bringing it to life.
With over 30 years of industry experience, we are comfortable and well-equipped to dive right in or start afresh with a clean slate.
CONCEPT IDEATION
CONCEPT DEVELOPMENT
EXPERIENCE
VISUALIZATION
INNOVATION AND GROWTH
STRATEGY
PRODUCTION
HOW WE LEVERAGE OUR DESIGN PROCESS
Our Design Process kicks off with Discovery, which entails primary and secondary research, SWOT analysis, assessing current or potential users in the segment, exploring enabling technologies, and identifying unmet needs in the market.
In the Definition phase, we establish key elements such as the target audience, price point, product specifications and parameters, features, content, architecture, materials, and manufacturing processes, based on the insights gained during the Discovery phase.
Once the brief is defined, we Develop and get to work on ideation, sketching, rendering, design refinement, digital prototyping and visualization.
Finally, we Deliver. Based on your needs and requirements, we will create a final presentation that includes all the learnings, definitions, final theme developments, and digital or physical models if requested.